UX/UI design is a process that begins with thorough market research and user needs analysis. At this stage, we gather information about the target audience, competitors, and market trends. The goal is to create a foundation for designing an application that is intuitive and meets user expectations.

The next stage is prototyping, where we create interactive mockups that allow us to visualize and test ideas. We use tools such as Figma, which enable quick creation and modification of prototypes, as well as team collaboration. The prototypes are then tested to ensure that the design meets the set goals and is user-friendly.

The final stage of design is A/B testing, which allows us to compare different versions of the interface and select the best solutions. By analyzing the results, we can adjust the design to meet user expectations and improve its efficiency. A/B testing is a key element of the UX/UI optimization process, enabling continuous improvement of the application.