Design, Webdev
Gorgeous color - I'm Sold!
When Kraftsmann – a luxury paint brand from Ireland – introduced a new color palette, it needed to present it in a visually appealing way and make buying paint online an easy and enjoyable activity.
Customer
Kraftsmann
Date
August 2023
Project
Covering the new color palette in the eCommerce system
Tools
Adobe Photoshop; PHP; Javascript
We helped the Kraftsmann brand with the introduction of a new color palette, we designed visually appealing blobs to represent each of the 136 colors (96 colors from the Kraftsmann palette and 40 colors from Clements & Moore), and redesigned the paint selection and purchase process in the eCommerce system.